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Corporate Identity and Communications Department (Corporate identity is often viewed as being composed of three parts: corporate design (logos, uniforms, etc.), corporate communication (advertising, public relations, information, etc.), corporate behavior (internal values, norms, etc.). Corporate identity has become a universal technique for promoting companies and improving corporate culture; русс. термин "корпоративная идентичность" взят из книги: Роуден М. Корпоративная идентичность. Создание успешного фирменного стиля и визуальные коммуникации в бизнесе. М., 2007 – 296 с. Alex_Odeychuk) |
