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| brand image (The franchisee usually pays a franchise fee as well as possibly a continuing royalty fee on sales. In return the franchisee benefits from a recognised ‘brand-image'. LE Alexander Demidov) | |||
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| brand image (The franchisee usually pays a franchise fee as well as possibly a continuing royalty fee on sales. In return the franchisee benefits from a recognised ‘brand-image'. LE Alexander Demidov) | |||