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| English | Russian |
| build a reputation for himself | создать себе репутацию (CNN, 2020 Alex_Odeychuk) |
| build moral capital | укреплять моральный авторитет (refers to the act of accumulating goodwill, trust, and positive reputation based on ethical behavior and moral actions  nytimes.com Alex_Odeychuk) |
| build moral capital | повышать кредит доверия (refers to the act of accumulating goodwill, trust, and positive reputation based on ethical behavior and moral actions nytimes.com Alex_Odeychuk) |