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| Russian | English |
| знаковая история из жизни | signature story (A signature story is a story that you become known for, maybe even famous for. Over time, you become so good at performing this story that people ask for it again and again Kuznetsova) |
| история бренда | brand background (JChernyak) |
| история платежей | payment records (A.Rezvov) |
| история успеха | case study (специфично, но имеет право на жизнь Maaximus) |