торговый бренд(US for own brand. CALD. especially American English a type of product that is made for a particular shop and has the shop's name on it: Store brands are cheaper than name brands. LDOCE. a product that is made for a store and has the store's name on it – compare name brand. MWALD Alexander Demidov)
собственная торговая марка(Store brands are a line of products sold by a retailer under a single marketing identity. They bear a similarity to the concept of House brands, Private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands. But they are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store. wiki Alexander Demidov)
