Выражение встречается в следующем контексте:

For financial providers, online marketing is an important way to reach potential customers while they research and compare products. Consequently, the competition to generate leads on the Internet is fierce. ABN AMRO Consumer Finance makes extensive use of search engine marketing, affiliate marketing and e-mail marketing. The company occasionally launches banners on large portals to increase the public profile of individual brands such as MoneYou.

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