Begin a discussion with students about current advertising for the military. Ask them what slogans or ads they have seen, and list their responses on the board. (Current examples of Canadian military slogans are “Strong. Proud: Today’s Canadian Forces” and “Explore The Possibilities: Navy, Army, Air Force.” Recent US slogans, which might be more familiar to the students, are “Be all you can be” or “A few good men.” Ask students: What kind of message does each slogan give? What purpose does it serve? How are ads for the military like other ads you have seen? How are they different?