- production of knowledge and publication media
Cultural business feels increasingly compelled to fend for itself financially; core areas of cultural values (net products?) such as the production of knowledge and publication media have become forerunners of this economic transformation. Cultural competence has acquired that position in the information society, which was occupied and continues to be occupied by technical competence in the industrial society.

- reflex-like defence on the part of economic thought
However, this new mixed situation places new demands on competence in regard of handling this - especially higher - culture; demands that are barely understood, much less accepted. Dealing with this higher culture is threatened by an explicitly poor alternative, namely by it being treated as a commodity on the one hand and as a reflex-like defence on the part of economic thought, on the other.

- весь абзац
As an economics of attention, the business of culture is, on the one hand, as old as and, on the other hand, as highly developed as the money economy. Since ancient times, cultural organisers function as entrepreneurs and financiers in the field of public attention. In the meantime, the economy of attention has a highly developed, mass media-based loan and stock exchange department. In the meantime, even the highest developed investment goods industry, namely the production of knowledge, belongs to the economy of attention. The classical culture business continues to function as a high-performance, middle-class sector in this non-material economy. Those who have not understood its laws will not be able to advise cultural business and cultural politics at least in those areas where high quality is important.

спасибо!