"As an overall principle, applied in the early stage of design, reduce by design leads to the design of products and services that are using less materials per unit of production, and/or during their use..."

подберите вариант по аналогии со след.

http://normative_en_ru.academic.ru/202341/risk_reduction_by_design

Экономичное проектирование?

Я бы перевел как "сокращать с умыслом".

Объяснюсь.

Во-первых, "by design" значит deliberately, intentionally, consciously, knowingly, а не разработка или дизайн.

Во-вторых, на том же сайте ООН они поясняют, что имеют в виду. Это меньше покупать и меньше пользоваться, отказ от громоздких упаковок, покупать на долгий период и не менять, как перчатки, продукция должна служить долго и не требовать постоянного ремонта, не потреблять много энергии, ее можно легко починить, утилизировать и т.д.

Нет, неправильно, потому что непосредственно перед этим указано, когда это должно быть обеспечено: in the early stage of design. - на ранних этапах разработки/конструирования/проектирования. Или оно в одном предложении в разных смыслах употребляется?

Вариант: обеспечение экономичности на стадии разработки.

С сокращать советую быть осторожнее. Сокращать/уменьшать во многих вещах можно только уменьшая запасы прочности, требования к надёжности, безопасности и т.п.

Указано. Неудивительно, что "reduce by design" is "applied in the early stage of design". Однако, это не значит, что оба "design" несут одну и ту же смысловую нагрузку.

Концепт сокращения с умыслом применяется на ранней стадии разработки.

А если учесть, то возникают, например, варианты со словом "экологичность": в конце концов, reduce призван обеспечить именно это. (Как пример, "запрограммированная экологичность").

Может "предусмотренное /преднамеренное сокращение"?

Изначально, по исходному замыслу, как было задумано, имманентно и прочее.

Возможно, авторы концепции убили двух зайцев и порадовались своей находчивости и тому, как удачно они совместили идиоматическое by design c практическим by the design, но смысл именно в разработке. То есть изделия и услуги должны изначально быть задуманы и реализованы таким образом, чтобы на выходе получалось экономично. Здесь, скорее, наоборот, идиома имеет косвенное отношение, а не разработка.

Не до конца согласен.

Reduce by design therefore influences all stages of the lifecycle of a product or a service: less raw material is extracted, the production has been designed to be using less materials, consumption patterns and end of life of such products and services are influenced by the design in order to lead to less impact and less waste.

То есть, снижение (reduce) должно обеспечить снижение нагрузки на природу. Цель именно в этом, а снижение материалоемкости - лишь средство для достижения этой цели.

Возможный вариант - "изначальная экологичность".

Дальше переписка (читать снизу вверх)

***

Dear Bogdan, Thank you for your e-mail. Please refer to the explanation provided by the UNEP circularity platform colleague: I indeed think that definition in the circularity platform is as close as one gets. The idea of REDUCE is to avoid using resources (not just materials, also energy…); you must do this “by design” and considering the whole life cycle, i.e. with a conscious effort to ensure that when you reduce resources consumption in one stage you are not increasing them more in another… “Reduce by design” is the design instruction / principle, that supports the first R in the 3R hierarchy (Reduce, Reuse, Recycle); you can find more on this e.g. in the USEPA page, but googling this might yield more results, e.g. here. But then again, the UNEP circularity platform is already good enough as a reference. Hope this helps and happy new year! Best, Lu

Lu Liu

Associate Expert Publishing Unit Communication Division

United Nations Environment Programme

UN Avenue, P. O. Box 30552 Nairobi 00100, Kenya Ext:24579

E-mail: liu.lu@un.org

Phone: +254 702962901

From: Bo De

Date: Monday, 28 December 2020 at 15:20

To: UNEP-news desk

Cc: Lu Liu

Subject: Re: A linguistic question Thank you! I greatly appreciate your help. Happy new year and Merry Christmas!

--

Bogdan Demeshko

📧 : 79619988887@ya.ru

☎️ : +7(961)998-88-87

28.12.2020, 14:04, "UNEP-news desk" : Dear Bogdan, Thank you for the clarification. I copied our expert in this field who may help in explaining the meaning of “reduce by design”. Merry Xmas and Happy New Year,

From: Bo De [ mailto:79619988887@ya.ru ]

Sent: Thursday, December 24, 2020 4:49 PM

To: UNEP-news desk < unep-newsdesk@un.org >

Subject: Re: A linguistic question Hello!

Thank you for your response!

I am translating a document from English to Russian.

The document is some kind of a company's environmental policy. Unfortunately, I don't know the name of the company and it's very unlikely that there is any way to address the authors of the document or the end customer, because I am working for a translation agency, and they almost never disclose who their customers are. And in this particular situation, the agency can't help with this "reduced by design" term either.

This document has the phrase describing the "reduce by design": "an overall principle, applied in the early stage of design, reduce by design leads to the design of products and services that are using less materials per unit of production, and during their use" .

I googled some parts of it, and the only (and very few) links have led to UNEP site. That is actually the reason, why I decided to e-mail your organization, because virtually I haven't found any other good place to inquire.

If you have a chance and some free time and kindly provide some explanation about what is the soul of the "reduce by design", may be I can shape this term out in Russian langugae in a better way.

Thank you! (and almost Merry Christmas :) 23.12.2020 13:09, UNEP-news desk пишет: Dear Bogdan, Thank you for reaching out. We need more clarification and details on your request. What's is the source of the information and where did you find the term "reduce by design". What languages you are asking about?

Best wishes, -----Original Message-----

From: Bo De [mailto:79619988887@ya.ru]

Sent: Tuesday, December 22, 2020 5:55 PM

To: UNEP-news desk

Subject: A linguistic question Dear UNEP, May be you'll find some time for my question. I have some environmental documents to translate, with "reduce by design" term. Maybe you can kindly provide some extensive information/description or reference to them about what you mean by "reduce by design" more exactly, so it gets clear how to name it for the world in a couple other languages. Thank you, if you'll be able to find time for that, I would really appreciate.

-- Bogdan Demeshko

T: +7-961-998-88-87

E: 79619988887@ya.ru

Один из таких by design'ов - rebuild by design, который вроде как даже официально перевели и даже не вспотели: "восстановление через дизайн".