Помогите, пожалуйста, перевести словосочетание " thud factor" в данном контексте:

The 3rd update is your final major update. You present your analysis verifying the problem and what you believe are the options to fix the problem. There is always more than one path to fixing the problem. Each path is an option with different risks, returns and trade-offs. Most consulting firms flip this approach around and present this analysis very early with stacks of charts to have a thud factor, one they feel is impactful. They use this part to generate credibility. This is a very stressful approach because it forces consultants to complete unnecessary analyses in unrealistic timelines, with questionable findings. You should, therefore, present this analysis later by leveraging the credibility earned from the two earlier updates. 

Заранее признательна за помощь!