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Subject: ‘Urban Scramble’ and ‘Mobile Mixers Some groups will be exploited. Thus, the road to perfect behavioral discrimination increases the risk that computer algorithms may categorize consumers on an unalterable trait, such as one’s skin color. The White House report noted how Big Data “may facilitate discrimination against protected groups, and when prices are not transparent, differential pricing could be conducive to fraud or scams that take advantage of unwary consumers.” Data brokers, as the FTC reported in 2014, were already categorizing and segmenting consumers. “While some of these segments seem innocuous,” noted the FTC, “ others rely on characteristics, such as ethnicity, income level, and education level, which seem more sensitive and may be disconcerting.” Some segments, for example, “primarily focus on minority communities with lower incomes, such as ‘Urban Scramble’ and ‘Mobile Mixers,’ both of which include a high concentration of Latino and African-American consumers with low incomes.” Other potentially sensitive categories “highlight a consumer’s age such as ‘Rural Everlasting,’ which includes single men and women over the age of 66 with ‘low educational attainment and low net worths,’ while ‘Married Sophisticates’ includes thirty-something couples in the ‘upper- middle class ...with no children.’” Data brokers also categorize us into health-related topics or conditions, such as “Expectant Parent,” “Diabetes Interest,” and “Cholesterol Focus.”=== Контекст: обсуждение деятельности т.н. "брокеров данных". Затруднение вызывает название одной из потребительских категорий ( Mobile Mixers ). Мне в голову пришел лишь один вариант: речь, возможно, идет о тех, кто пытается сэкономить на мобильной связи, переключаясь с одного оператора на другого. Впрочем, это, во-первых, лишь догадка. Во-вторых, если она верна, как сказать по-русски? |
| См. "scrambler" и "mixer" в Urban Dictionary. |
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Благодарю за подсказку! Но правильно ли я понимаю, что Вы имели в виду trouble maker 'а? (См. https://www.urbandictionary.com/define.php?term=mixer&page=2). Другие варианты, которых много, показались мне еще менее подходящими |
| Mobile Mixers. 30-35. Single. Renter. No Kids. Прогуглите Personicx mobile mixer выдает pdf документ, с описанием всех групп. С мобильного пишу, странно не могу скопировать ссылку. Мой вариант - «Перекати поле» |
| Стр. 49 Personicx cluster perspectives гуглится первой ссылкой. |
| Пардон 46 стр. :), ссылку однако так и не удалось скопировать :) |
| Ссылка на скриншот |
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вот эта ссылка https://c.ymcdn.com/sites/dema.site-ym.com/resource/resmgr/Member_Resources/Lifestage_Clustering.pdf?fbclid=IwAR2WOVVzKCINrjnh39qHlsI8I0CU9C2Ga_8BAPTuU3FFHrynrVJYtjgh8A4 Mobile Mixers These highly mobile, diverse groups of people are single renters in their early 30s. They rank among the lowest for income and net worth with average education levels and tend to live primarily in cities and surrounding areas. At a mean age of 32, Mobile Mixers is dominated by single renters. This cluster is relatively diverse, with higher than average African-American, Asian and Hispanic representation. .... Urban Scramble Urban Scramble is a combination of young professionals and students living in the nation’s most densely populated and expensive cities. They are well educated, or soon to be, and mobile, just beginning to make money. Urban Scramble is an ethnically mixed group, with a particularly high concentration of Asians, Hispanics and African-Americans..... |
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"30-35. Single. Renter. No Kids." Лаконично. Но вполне достаточно, чтобы признать вариант "перекати-поле" весьма убедительным. Впрочем, буду думать и над другим вариантом - "без корней". Благодарю за помощь! |
| Тусовщики :), если на Урбан оглядку сделать |
| Шутка, надо весь докумен просмотреть |
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