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Subject: "party central, super-laid-back" image gen. Контекст:
Having observed what we were doing for years through the eyes of a competitor, he told me – and I wrote it down in my notebook – that he felt the brand image we had developed was ‘misrepresenting some of the airline’s richest qualities’. By this he meant that the kind of ‘party central, super-laid-back’ image that Virgin Blue had developed in Australia had led to a lot of potential customers – particularly older, more straight-laced business flyers – failing to see us as a serious-enough player to be deserving of their business.Как перевести party central?
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