 |
|
Subject: flighting approach gen. Companies can also utilize what is called a flighting approach or schedule, where ads are presented only during peak times, and not at all during off seasons.Речь идет о рекламе. Как правильно назвать этот подход?? |
| Flighting is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usually called a "hiatus". |
|
flight -длительность одного из периодов рекламной кампании. не путать с advertising flight |
|
или просто флайт причем в нем, к тому же, рекламные мероприятия распределенны во времени |
| Спасибо. |
| You need to be logged in to post in the forum |