Orange will be the official telecommunications partner in 11 European countries. In Poland Telekomunikacja Polska will also be an official technology partner of UEFA for its flagship national team competition.

In addition, the various Orange consumer services to be developed for the championship will ensure fans across the Orange territories have new ways of enjoying and sharing the passion for Europe's flagship national team tournament".

Please help me translate the following phrases: for its flagship national team competition, have new ways of enjoying and sharing the passion for Europe's flagship national team tournament"

Thanks in advance!