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 eu_br

link 22.03.2009 18:22 
Subject: Sniffa-Snax humor.
Привет всем... читал недавно книгу, получил массу удовольствия, но периодически всплывала мысль - какая радость, что мне не нужно ее переводить... Ниже привожу абзац, в котором автор употребляет выржаения, скорее всего, выдуманные им самим: Hunk o' Meat Beef Stew 'n' Gravy ("with rich 'n' meaty chunks of beef-textured fiber") and Sniffa-Snax ("An Exciting New Snack Treat You Take Through the Nose") and Country Sunshine Honey-Toasted Wheat Nut 'n' Sugar Bits Breakfast Cereal ("Now with Vitamin-Enriched Chocolate-Covered Raisin Substitute") Вопрос: как бы Вы подступились к их переводу, если бы стояла задача переводить книгу?

Контекст:

From the Zwingle catalog I moved on to the food and household products advertisements. There is usually a wad of these bright and glossy inducements to try out exciting new products—things with names like Hunk o' Meat Beef Stew 'n' Gravy ("with rich 'n' meaty chunks of beef-textured fiber") and Sniffa-Snax ("An Exciting New Snack Treat You Take Through the Nose!") and Country Sunshine Honey-Toasted Wheat Nut 'n' Sugar Bits Breakfast Cereal ("Now with Vitamin-Enriched Chocolate-Covered Raisin Substitute!"). I am endlessly fascinated by these new products. Clearly some time ago makers and consumers of American junk food passed jointly through some kind of sensibility barrier in the endless quest for new taste sensations. Now they are a little like those desperate junkies who have tried every known drug and are finally reduced to mainlining bathroom bowl cleanser in an effort to get still higher. All over America you can see countless flabby-butted couples quietly searching supermarket shelves for new combinations of flavors, hoping to find some untried product that will tingle in their mouths and excite, however briefly, their leaden taste buds.

 lisulya

link 22.03.2009 21:05 
a challenge, no doubt! ))

I'd find a similar style in Russian -- sarcastic, mocking food industry advertisement techniques... and go from there...

 

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