briefing for research - из маркетинговых исследований

встречается тут (глава так называется))):
in order for these tasks to be undertaken effectively the relevance and quality of the information collected must be carefully scrutinized. nowhere is the saying 'rubbish in, rubbish out' more true than in the process of briefing for a research study.
deciding on the topic to be examined is central to all scientific investigation. unfortunately, it's often glossed over in some broad discription of an area of interest...

заранее спасибо)