Спасибо.

Overall Pull Through Rate% = Number of leads/ Number of issued products

то бишь соотношение потенциальных клиентов, которые позвонили по телефону горячей линии или в Call-центр, к количеству проданных продуктов.

типа сколько потенциальных клиентов стали клиентами.

Посмотрите на такой контекст из сети:

The risk for an entrant would be further increased because "pull-through" business is an important determinant of the profitability of capitated contracts. Physician groups that participate in capitated plans for some of their customers also frequently participate in fee-for-service plans for other customers. Under fee-for-service plans, physicians are paid for each procedure. When Laboratory Services are needed for a patient with a fee-for-service plan, the health plan pays the laboratory directly but the physician chooses which laboratory covered by the plan will be used. The Laboratory Services provider for the capitated business of a physician group frequently has a significant advantage in winning a substantial amount of the "pull-through" fee-for-service business of the group, because physicians are familiar with the laboratory and it is easier to deal with one laboratory for all patients. Laboratory Services providers take into account the potential for pull-through business when determining their bids for capitated contracts. A new entrant to an area would not have a reputation or relationships with the physicians in the group and thus may have difficulty achieving similar pull-through rates as incumbent firms.

Как бы Вы перевели pull thrrough business здесь?

рус. термина, увы! не знаю.

может, описательно?

Спасибо за вариант. Помогите пожалуйста со словосочетанием component operator displays!
The center will initially house several business segments that are both in demand in Asia and highly strategic to the company's global growth. These include small PLC platforms, distributed I/O, component operator displays, and component drives. In addition, a product development center will be established there with the coordination of associated design and manufacturing partners.

В сабжевом контексте это, имхо, значит что low and medium voltage distribution market -- не есть основной бизнес данной компании, но благодаря зонтичной group's strong presence [in that market] она (Компания) делает денюшки и на этом тоже.

Enote + 1