Слово встречается в следующем контексте:
Best Branded Entertainment - awarded for the best use of Internet based BRAND-COMISSIONED or brand-led entertainment, including the use of the internet as a broadcast medium.

Best Branded Community - Internet - awarded for the best use of internet based communities and blogs by a brand, be it the creation or COMISSING of the community or blog by the brand, or the best use of an existing community or blog as a marketing platform.

Большое спасибо :)