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cost per lead (the amount of money that a company pays each time the name and contact details of a possible customer for its products or services is provided to it, for example, when a form is filled out on a website: "Use the table below to find out your cost per lead for direct mail, online advertising, and telemarketing. CBED Alexander Demidov); CPL (Cost per lead, often abbreviated as CPL, is an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer. It is also commonly called online lead generation. Contrary to cost per mille (CPM) and cost per click (CPC) pricing models, where advertisers are charged for impressions (a.k.a. "views") and clicks, respectively, in a CPL pricing model advertisers pay only for a qualified sign-up regardless of how many impressions or clicks their advertisement receives. CPL advertising enables advertisers to generate guaranteed returns on their online advertising money. WK Alexander Demidov) |
