| busin. |
injury to reputation; injury to goodwill; loss of goodwill (masizonenko); damage to corporate image (в отношении компании; 1 Corporate Image – Encyclopedia – Business Terms | Inc.com inc.com›encyclopedia/corporate-image.html "Corporate image" was once advertising jargon but is today a common phrase referring to a company's reputation. The "image" is what the public is supposed to see when the corporation is mentioned. The ordinary man and woman on the street usually have a wry view of public relations, advertising, hype, hoopla, and therefore also of corporate image–and this often for good reasons. But a good corporate image is a genuine asset; it translates into dollars at the counter and higher stock valuation. ... In many instances a brief, casual act by an employee can either lift or damage the corporate image in the eyes of a single customer or caller on the phone. But the overall image is a composite of many thousands of impressions and facts. Скрыть Moonranger) |
thefreedictionary.com Alexander Demidov)