| gen. |
rigidity (Albonda); doggedness (VLZ_58); escalation of commitment (Increasing the resources available to an unsuccessful venture in the hope of recovering past losses. This is sometimes called a creeping commitment. This policy is often adopted in new product development when the company continues to pour in funds, irrespective of the likelihood of success, in an attempt to recover some of its investment. It is known colloquially as throwing good money after bad. OB&M. Escalation of commitment is a human behavior pattern in which an individual or group facing increasingly negative outcomes from a decision, action, or investment nevertheless continues the behavior instead of altering course. The actor maintains behaviors that are irrational, but align with previous decisions and actions.: In sociology, irrational escalation of commitment or commitment bias describe similar behaviors. The phenomenon and the sentiment underlying them are reflected in such proverbial images as "Throwing good money after bad", or "In for a penny, in for a pound", or "It's never the wrong time to make the right decision", or "If you find yourself in a hole, stop digging."  wikipedia.org Alexander Demidov) |
