| clin.trial. |
bliss point (In the book Salt Sugar Fat: How the Food Giants Hooked Us, author Michael Moss explains that food companies are able to create the perfect recipe for their foods and beverages by rigorous research, where hundreds of formulations are tested on consumers in an effort to find the "bliss point." Moss quotes an Australian psychologist, Robert McBride, who said, "For all ingredients in food and drink, there is an optimum concentration at which the sensory pleasure is maximal. This optimum level is called the bliss point. The bliss point is a powerful phenomenon and dictates what we eat and drink more than we realize" Lily Snape) |
