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| gen. |
name brand (1. A trademark or distinctive name identifying a product or manufacturer. 2. A product or manufacturer having a name brand. AHD Alexander Demidov) |
| amer. |
store brand (US for own brand. CALD. especially American English a type of product that is made for a particular shop and has the shop's name on it: Store brands are cheaper than name brands. LDOCE. a product that is made for a store and has the store's name on it – compare name brand. MWALD Alexander Demidov) |
| brit. |
own brand (= own label; distributor brand; private brand; house brand A product sold under a distributor's own name or trademark through its own outlets. These items are either made specially for the distributor or are versions of the manufacturer's equivalent brand Own-brand goods are promoted by the distributor rather than the manufacturer and are typically 10-20% cheaper to the distributor than an equivalent brand. Own brands are sold principally by multiple shops. OB&M. Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. [BUSINESS] This range is substantially cheaper than any of the other own brands available. ...own-brand cola. CCB. Alexander Demidov) |
