| gen. |
commercial name (15.3 DEFINITION–TRADE NAME/COMMERCIAL NAME (15 U.S.C. § 1127) A [trade name] [commercial name] is any word or words, a symbol, or combination of words and symbol, used by a person to identify that person’s [business] [vocation] [or] [occupation] and to distinguish it from the business of others. A [trade name] [commercial name] symbolizes the reputation of a person’s [business] [vocation] [or] [occupation] as a whole. [By comparison, a trademark identifies a person’s goods.] Alexander Demidov) |
