| ling. |
creative translation (ssn); transcreation (Transcreation stands for translation + creation. When translating marketing communication content, translation alone is often not enough to meet the quality of requirement of localized materials. Translated texts must be rewritten or modified to meet the target language and culture requirements of different international markets. However, transcreated content is generally not suitable for TM (translation memory) leverage as the repurposed segments may not be 100% accurate without context. Сашура) |
