| adv. |
tier (Пример 1: The first punch – Tier 1 advertising, in industry parlance – comes from the automaker in the form of national advertising. That's reinforced by Tier 2 advertising by regional dealer advertising associations. Finally, there is Tier 3 local advertising by individual dealers. Пример 2: The following examples illustrate how to apply the new FL&S to Tier 3 Advertising. Importantly, while the Tier 1 and 2 Advertising Standards are binding for all markets, the Tier 3 Standards are not mandatory, but they show how the key FL&S elements are properly used in Tier 3 Advertising. Markets are therefore encouraged to follow these Tier 3 Standards to ensure utmost synergy between Tier 1, Tier 2 and Tier 3. Julia Kazanova) |
