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| slogan (фраза рекламного характера, употребляющаяся в качестве лозунга, девиза или товарного знака); motto (компании Moscowtran); soundbite (Seldom can an advertising soundbite have embodied so much simple truth. suburbian) | |||
| challenge (в рекламе kitten19); catchphrase (Notburga); marketing phrase (NadVic) | |||
| strapline (answers.com Alexander Oshis) | |||
| slogan | |||
| payoff (Yurii Karpinskyi) | |||
| tagline (Юрий Гомон); tag line (Mermaiden) | |||
| слоган: 11 phrases in 6 subjects |
| Advertising | 2 |
| Business | 1 |
| Cinematography | 1 |
| General | 5 |
| Military lingo | 1 |
| Patents | 1 |