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| advertising tool (Lenochkadpr); advertising trick (Lenochkadpr); advertising thing (Lenochkadpr); gimmick (In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. WK Alexander Demidov) | |||
| PR stunt; PR exercise; advertising ploy (But don't get your hopes up. We weren't born yesterday over here in Russia. No sirree. Информация про 99,9% убитых микробов, указанная на большинстве флаконов с антибактериальным средством – это всего лишь рекламный ход (Information on most bottles of antibacterial liquid that they kill 99.9 percent of microbes is just an advertising ploy.) (Michele Berdy).20) | |||
| рекламный ход: 3 phrases in 2 subjects |
| General | 2 |
| Makarov | 1 |