| gen. |
spot (in Broadcasting, a short interval for an advertisement or announcement; an advertisement or announcement occupying such an interval. orig. U.S. 937 Amer. Speech XII. 101 Spot or spot announcement refers to a brief announcement, usually commercial, spotted at various times. 1958 Listener 25 Sept. 462/2 Occasional spectacular successes may please advertisers who happen to have ‘spots' next to them. OED Alexander Demidov); advertising spot (1962 H. E. Beecheno Introd. Business Stud. ix. 81 They [sc. TAM ratings] also help to determine, on the commercial channel, the prices of advertising ‘spots'. OED Alexander Demidov) |
