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поднять планкуstresses
gen. up the bar (Belka Adams); lift a level (bigmaxus); raise the ante (With that single, the Beatles raised the ante as to what a pop record should be. Telecaster); take it up a notch (Take It Up a Notch: Plan Your Best Life and Live It. Sleeping outside in the jungle was a horrifying thought, and having to sleep on the ground in the jungle took it up a notch. Mikhail.Brodsky)
fig. up the ante (Telecaster)
fig.of.sp. raise the bar (Leonid Dzhepko)
"поднять планку"
econ. uncap