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reason to believe (The Reason to Believe provides proof that the brand delivers the benefits that it promises to deliver, and that the benefits are true and credible. The reason to believe is a key element of the positioning statement. The reason to believe can include: Technical reasons to believe/superiority claims (e.g. 30% faster, or; Functional benefits that help prove the emotional brand benefit (e.g. provides superior coverage).  brandeo.com Alexander Demidov) | |||
| основание для доверия: 3 phrases in 2 subjects |
| General | 2 |
| Law | 1 |