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promise of value (POV: Обещание ценности – это четкое заявление о том, что клиент получит от ваших услуг  itanddigital.ru MichaelBurov); value proposition (POV: A value proposition in marketing is a concise statement of the benefits that a company is delivering to customers who buy its products or services. It serves as a declaration of intent, both inside the company and in the marketplace investopedia.com MichaelBurov) | |||