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набивать себе ценуstresses
gen. Make a big splash (Lavrov); play hard to get (Anglophile); make oneself sought after (Anglophile); inflate one's credentials (Paradox); build oneself up in someone's. eyes (Tarija); oversell oneself (VLZ_58); enhance one's reputation (Anglophile)
fig. enhance reputation
inf. come off like a big shot (стараться показать себя в лучшем свете to try to convince others that you are better than you actually are)
slang grandstand play (в спорте); ham; show out