| gen. |
idea (► [C] a suggestion or plan for doing something: idea about something "The CTO should have ideas about where the company needs to be heading in terms of technology. come up with/have an idea "He came up with the idea of promoting the two products together. "new/fresh/innovative ideas "They had great ideas but lacked the business know-how to turn an idea into a successful product. ► [S] the purpose of, or reason for, doing something: "The whole idea of budgeting is to control costs. CBED Alexander Demidov); concept (► MARKETING an idea for a new product or a way to sell a product: "The finished product was very different from the original concept. ► an idea, theory, etc. about a particular subject: "This course will acquaint you with the basic concepts of management "Product differentiation is an important concept in marketing. CBED Alexander Demidov) |
