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| rooftop (1. There are several definitions of a dealership: A dealership can be a franchise, a rooftop, or a company. A rooftop may contain several franchises (i.e., sell several brands), and a company may own several rooftops (dealerships at different addresses). 2. This is simply a dealership location. In the auto world though we talk about physical and virtual rooftops. A dealer might have 5 physical locations or rooftops but only wants one virtual rooftop on your auto vertical. litz) | |||