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| Generation Z (The generation of people born in the mid-1990s to mid-2000s, following Generation Y. WT. the generation born in the early 2000s, characterised as being at ease with computer technology, online and mobile phone communication, and multi-tasking, and active consumers influencing their parents' purchasing decisions, but brought up in the world where both parents work. Also, Z generation, gen Z, New Silent Generation. [the generation next after generation Y]. CD Alexander Demidov) | |||