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brand book (1. A Brand Book records all livestock brands registered with an organization. In the U.S. most states have branding laws that require brands to be registered before use. This may be a state agency (usually affiliated with each state's Department of Agriculture) or a private association regulated by the state. WK. 2. A Brand Book (also commonly referred to as a "brand guidelines," "brand standards," or a "style guide") is essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: – An overview of your brand's history, vision, personality and key values. brandmakernews.com/top-stories/7209/why-your-business-needs-a-brand-book.html Alexander Demidov) |
