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| what's the magic word? (намёк, что нужно сказать "пожалуйста" – If someone asks for something but does not say ‘please' (i.e., is being ill-mannered), then they might get the reply ‘what's the magic word?' (meaning ‘you didn't say please'). The phrase is more often used by teachers and parents training children to be polite, but can sometimes be used (usually jokingly) by adults. Юрий Гомон) | |||