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puff piecestresses
gen. раздутая реклама (A newspaper article or item on a television show using exaggerated praise to advertise or promote a celebrity, book, or event. || chiefly US informal + disapproving : a story, news report, etc., that praises someone or something too much || a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter. RHWD: Of course, the article is a puff piece aimed at getting you to buy the forthcoming book. The featurette is just a promotional puff piece from the movie's release, clocking in at seven minutes, and is hardly worth mentioning. • There are no extras offered, not a publicity puff piece or a behind the scenes featurette. OD. Alexander Demidov); хвалебная статья (a flattering newspaper or magazine article about a person or an organization: The story was just another puff piece to help the mayor get reelected. NumiTorum)
adv. дутая, чрезмерно восхваляющая, заказная или экстравагантная реклама (Taras)
inf. заказная статья (puff/fluff piece пишется именно с целью восхваления чего-л./кого-л. || an article or story of exaggerating praise that often ignores or downplays opposing viewpoints or evidence to the contrary. chronik)
journ. хвалебный очерк (Taras)
PR заказная статья в позитивном ключе (восхваляющая кого-либо, что-либо; Washington Post Alex_Odeychuk)
 English thesaurus
puff piece
inf. puff (informal: exaggerated praise, esp in publicity or advertising 'More); puffery (informal: exaggerated praise, esp in publicity or advertising 'More)