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publicity stunt stresses
gen.	рекламный трюк; самопиар (пиар-ход denghu)
media.	пиар-ход (kidkitty)
mil.	пропагандистский трюк
slang	предано гласности (He also highlighted the model's string of television appearances and plans to release a book, arguing the extradition would amount to an abuse of process if the kidnapping had been a "publicity stunt". shapker)