|
|
| gen. |
собственные торговые марки (own brand noun [C] (US store brand) > " Supermarket own brands are almost invariably cheaper than branded goods. CBED. a product or group of products that a shop/store sells with its own name on rather than the name of the company that produced them: Own brands account for less than 30 per cent of total packaged grocery sales. The company makes own-brand ice cream for the major supermarkets. SYN HOUSE BRAND. OBED Alexander Demidov) |
|
|
| gen. |
с ярлыком магазина, где продан товар |
| brit. |
торговый бренд (= own label; distributor brand; private brand; house brand A product sold under a distributor's own name or trademark through its own outlets. These items are either made specially for the distributor or are versions of the manufacturer's equivalent brand Own-brand goods are promoted by the distributor rather than the manufacturer and are typically 10-20% cheaper to the distributor than an equivalent brand. Own brands are sold principally by multiple shops. OB&M. Own brands are products which have the trademark or label of the shop which sells them, especially a supermarket chain. They are normally cheaper than other popular brands. [BUSINESS] This range is substantially cheaper than any of the other own brands available. ...own-brand cola. CCB. Alexander Demidov); собственная торговая марка (Alex Lilo) |
| media. |
собственная марка (товар, имеющий марку магазина, в котором он продаётся — в отличие от марки фирмы-производителя) |
|
|
| tradem. |
СТМ (используется наряду с private labels, хотя в российский компаниях принято именно private label VasilinaB) |
|
|
| gen. |
с ярлыком магазина, где товар продан (вместо ярлыка производителя) |
