| gen. |
связи с прессой (Alexander Demidov); взаимодействие с журналистами (Alexander Demidov); информационная активность (Предлагается для рус-англ. перевода в соответствующих контекстах, напр., "План и.а." – "Media Relations Plan" Alexander Oshis); работа со СМИ (Media relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner. Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising. Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect. Media relations refer to the relationship that a company or organization develops with journalists, while public relations extend that relationship beyond the media to the general public. WK Alexander Demidov); связи со СМИ (bookworm) |
