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glocalisation [ˌgləʊkəlaɪˈzeɪʃən] nstresses
econ., polit. глокализация (The term ‘glocalisation' (or glocalization) refers to a product or service that has been developed to meet both local and global needs of intended customers. || the idea that companies should think globally, but use methods in each particular place that are suited to it: There's a current trend towards more local supply chains – known as glocalisation or re-industrialisation. || Mitsubishi Bank believes in ‘glocalization' – adopting local ways in each of its global locations.; journalism wikipedia.org 'More)