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потребительская ценность (The dominant benefit or satisfaction that a customer expects from a good or service he or she buys. Often a nonrational factor (such as the sleekness and shine of a new-model car} supported by rationalization ("excellent resale value"), is the core product for the customer, and varies from person to person.  businessdictionary.com Alexander Demidov); основной продукт (Core products or flagship products are a company's products which are most directly related to their core competencies (wiki) Alexander Demidov) | |||
| сущность товара (потребность, которую он призван удовлетворять); товар по замыслу | |||
| основной продукт | |||
| основной продукции (alann) | |||
| основной вид продукции (Core products are a company's products which are manufactured from the company's core competencies. These core products are then integrated into other products by the same company or a company which produces the main end product from this core product and the end products are marketed to the end consumers. › Concepts › Marketing and Strategy mbaskool.com Alexander Demidov) | |||
| основной товар, целевой товар (товар, который покупается потребителями для удовлетворения определенной потребности Viksi-tasty) | |||
| базовый продукт (ssn) | |||
| core product: 7 phrases in 6 subjects |
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