| market. |
кампания, направленная против паразитического маркетинга (The main goals of ambush marketing are to gain some of the benefits of being associated with a mega event (e.g. Olympic Games) while weakening the impact of an official sponsor (i.e. competitor). According to former IOC marketing director Michael Payne "ambush marketing has the potential to destroy sponsorship and ultimately jeopardize the financing of the Olympic Movement 'More); мероприятия, направленные против паразитического маркетинга ('More) |
