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lift speech (короткий рассказ о концепции продукта, проекта или сервиса. Термин отражает ограниченность по времени – длина презентации должна быть такой, чтобы она могла быть полностью рассказана за время поездки на лифте – то есть, около тридцати секунд или 100–150 слов / A "lift speech" gets its name from an imaginary scenario in which you or a member of your group finds themselves in an elevator or lift with someone you would really like to impress with information about your group or organisation. The scenario dictates that you only have 30 seconds to get your message across, to "sell" your group to the person in the elevator. Obviously that means your "lift speech" needs to be short, sharp, clear and to the point. Rori) |
