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комплементарный маркетингstresses
gen. collaborative marketing (Collaborative marketing is a marketing strategy that involves working in unison with similar companies to promote brand, minimize costs and increase sales. Collaborative marketing bolsters exposure through side-by-side advertisement with competitors. Collaborative marketing is when multiple brands join forces to create something unique that appeals to overlapping sections of their respective audiences. Collaborative marketing is the act of combining your company's resources, assets, and funds with other companies in order to better accomplish ... Collaborative marketing describes the process of aligning multiple team members and resources, within one or multiple organizations, to achieve ... Alexander Demidov); product bundling (In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice include telecommunications services, financial services, health care, information and consumer electronics. A software bundle might include a word processor, spreadsheet, and presentation program into a single office suite. The cable television industry often bundles many TV and movie channels into a single tier or package. The fast food industry combines separate food items into a "meal deal" or "value meal". wikipedia.org Alexander Demidov)