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customer relations management stresses
comp., MS	управление отношениями с клиентами (The business area related to managing a company's interactions with its customers, including sales, service, and delivery of product. Software solutions are designed and implemented specifically to manage this business area)
IT	управление взаимоотношениями с клиентами (Bricker)
progr.	управление взаимодействием с заказчиками (ssn)