English ⇄ English Russian

Where's the beef? stresses
amer.	в чём же суть? (Interex); в чём подвох? (lexicographer)
English thesaurus
"Where's the beef?"
Gruzovik, adv.	an all-purpose phrase questioning the substance of an idea, event, or product (a catchphrase in the United States and Canada introduced in 1984; the phrase originated as a slogan for the fast food chain Wendy's youtube.com)
Where's The Beef?
food.ind., abbr.	WTB