 |
| Russian | English |
| визирная марка | target |
| привязанность к определённой марке товара | brand loyalty |
| торговая марка | commercial name (commercial name a name often of no botanical standing and not governed by the ICNCP. The term generally applies to names such as Trademark Names, names covered by Plant Breeders Rights, Patents and Promotional Names; often used to enhance the sale of a plant. Found on  wikipedia.org Alexander Demidov) |
| торговая марка | trademark |